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Which of the following does not influence the price elasticity of demand?


A) The availability of substitutes.
B) The price of the item relative to the consumer's budget.
C) Costs of production.
D) The length of time.

E) B) and C)
F) A) and D)

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If income rises by 10 percent and the quantity sold of a particular vehicle falls by 7 percent, then this particular type of vehicle is


A) A normal good.
B) An inferior good.
C) An irregular good.
D) A substandard good.

E) B) and C)
F) None of the above

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Total revenue is


A) Price times income.
B) Quantity sold times price.
C) Equal to total profit.
D) Equal to costs of production.

E) None of the above
F) C) and D)

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Suppose computer prices at an office supply store fall from $1,000 to $900 and as a result the quantity demanded of typewriters decreases from 40 to 20 per month.The cross-price elasticity of demand is closest to


A) 0.16.
B) 0.2.
C) 5.0.
D) 6.3.

E) None of the above
F) A) and D)

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The cross-price elasticity sign for substitute goods is negative.

A) True
B) False

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The total revenue effect of a movement along a demand curve can best be predicted using the


A) Law of diminishing marginal utility.
B) Price elasticity of demand.
C) Utility-maximizing rule.
D) Law of demand.

E) A) and B)
F) A) and C)

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When the prices of postage stamps rise, the demand for Internet service increases, ceteris paribus.Postage stamps and Internet service are therefore


A) Elastic.
B) Inelastic.
C) Complements.
D) Substitutes.

E) B) and D)
F) A) and D)

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Total revenue is equal to


A) The income from sales.
B) Profit.
C) Cost of production.
D) Total revenue minus total cost.

E) C) and D)
F) None of the above

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If the elasticity number (E) is less than 1, a price increase will cause total revenue to fall.

A) True
B) False

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If the price increases by 10 percent, and the quantity demanded falls by 5 percent, the absolute value of the price elasticity will be


A) 0.5.
B) 5.0.
C) 50.
D) -5.0.

E) A) and B)
F) All of the above

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Discuss how the concepts of cross-price elasticity of demand and income elasticity of demand can help businesses plan production and pricing.

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Cross-price elasticity measures how the ...

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Income elasticity measures the


A) Responsiveness of quantity demanded for one good to a percentage change in price of another good.
B) Responsiveness of quantity demanded to a percentage change in income.
C) Way in which consumers switch from one product to another when price rises.
D) Percentage change in quantity demanded given a percentage change in wealth.

E) All of the above
F) B) and C)

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Suppose the price of video games falls from $40 to $20 and as a result the quantity demanded of scooters falls from 40,000 to 10,000 per year.The value of the cross-price elasticity of demand is


A) 1.80.
B) 1.00.
C) 0.83.
D) 0.56.

E) B) and C)
F) A) and C)

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Elasticity of supply looks at


A) How responsive producers are to a change in quantity demanded.
B) How much quantity demanded changes with a change in price.
C) The responsiveness of sellers to a change in consumer's incomes.
D) How responsive sellers are to a change in price.

E) B) and C)
F) A) and B)

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To reduce our dependence on foreign oil, policy makers must realize that the cross-price elasticity sign for gasoline and fossil fuel-burning cars is negative.

A) True
B) False

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Which of the following products will have elastic demand?


A) Gasoline.
B) Cigarettes.
C) European travel.
D) Alcohol.

E) None of the above
F) A) and B)

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The price elasticity of supply will always be a negative number.

A) True
B) False

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Which of the following is the best measure of the effects of a recession?


A) Income elasticity of demand.
B) Price elasticity of demand.
C) Cross-price elasticity of demand.
D) Utility-maximizing rule.

E) All of the above
F) A) and C)

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Demand is elastic if the consumer has only a few substitutes to choose from.

A) True
B) False

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Which of the following causes demand to be more elastic with respect to price?


A) Shorter periods of time to adjust to a change in price.
B) A steeper demand curve for a given price and quantity.
C) Fewer substitutes.
D) A high ratio of price to income.

E) A) and B)
F) All of the above

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