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Exam 15: Questionnaire Design

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Question 1

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A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

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open-ended response open ended response

Question 2

Multiple Choice

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When "Out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of:

A) the linguistic effect
B) a loaded question
C) back translation
D) a counterbiasing statement

E) A) and B)
F) C) and D)

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Question 3

Multiple Choice

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A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) :

Which of the following allows variables,such as answers from previous questions,to be inserted into unfolding questions on Internet surveys?

Compare and contrast open-ended and fixed-alternative questions and give an example of each.

A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n)____________________ question.

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as:

A filter question that is used to determine which subsequent question will be asked depending on the respondent's answer to the filter question is called a(n)____________________ question.

A loaded question suggests a socially desirable answer or is emotionally charged.

A pretest of a questionnaire can help to establish the likely response rate for mail surveys.

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall,what type of mistake has been made in questionnaire design?

When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S.are better made than foreign cars," this is an example of a:

"Do you own a cell phone? ____ Yes ____ No" is an example of what type of question?

Which Internet questionnaire layout presents the entire questionnaire on one page?

A live,real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n) :

In political elections for candidates who are not well-known by many voters,such as judges,it frequently happens that the candidate who is listed first on the ballot receives the most votes,this is an example of a(n) :

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of:

When respondents think that recent events took place longer ago than they really did,this is called:

Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.

"What is your gender? ____ M ____ F" is an example of what type of question?