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Exam 12: Sales Promotions

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Question 1

Multiple Choice

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The following statements concerning free standing inserts (FSI) and print media distributed coupons are true,except:

A) consumers must make a conscious effort to clip or save the coupon
B) coupons create brand awareness
C) coupons enhance brand equity
D) using FSI and print media encourages consumers to purchase the brand on their next trip to the store, thus increasing brand name recall

E) B) and C)
F) A) and B)

Correct Answer

verified

C

Question 2

Multiple Choice

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When two products from different companies are promoted together,using one consumer promotion,it is called:

A) an intracompany tie-in
B) an intercompany tie-in
C) an overlay
D) a premium

E) B) and C)
F) A) and C)

Correct Answer

verified

B

Question 3

True/False

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A contest requires the use of a skill while a sweepstakes relies on random chance.

In almost all cases,for a retailer to receive co-op advertising dollars from a manufacturer,there cannot be a competing brand in the advertisement.

Many rebate programs are more effective because consumers get excited about them and this leads them to wait patiently until one is offered before making a purchase.

Manufacturers use each of the following arguments against paying slotting fees,except:

A $1.00 coupon is placed inside a box of Quaker Oats.This is an example of a(n) :

A bounce-back coupon is:

A pharmaceutical company giving free samples of medicine to a physician is:

A bounce-back coupon is placed inside a package so it cannot be redeemed immediately.

The two most general categories of consumer promotions are franchise-building promotions and:

A consumer sales-building promotion is designed to:

Providing a small sample of laundry detergent with the purchase of dryer sheets is called:

A toy placed inside a box of cereal is an example of a(n) :

Sony is promoting a special coupon and sale on its stereos.Retail stores that purchase at least 1000 stereos during the next 30 days will receive an extra stereo,free,for each 50 they purchase over a 1000 minimum.This is an example of a:

Financial discounts on cases or pallets of merchandise ordered are called:

Forward-buying is purchasing extra inventory while it is on-deal so it can be sold later when it is off-deal.

In a contest or sweepstake,an intrinsic value is the challenge or fun in playing the game or in participating.

Cooperative advertising takes place when the consumer pays part of the advertising cost.

Price-offs can encourage customers to switch brands in brand parity situations or when the consumer has a high level of brand loyalty to another brand.