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Which of the following statements about stakeholders is most accurate?


A) Ultimately,the only relevant stakeholder is the ultimate consumer.
B) The suppliers,shareholders,employees,and customers are all stakeholders of an organization and all should benefit from the organization's marketing activities.
C) Employees can be stakeholders only if they own shares in their company.
D) Suppliers are the most important
stakeholders because without them,products could never be produced.
E) The only way to be a stakeholder is to have a financial investment in an organization's product,service,or idea.

F) B) and C)
G) C) and D)

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Environmental forces refer to


A) the internal strengths of a company that enable the firm to remain competitive.
B) the marketing manager's uncontrollable factors-product,price,promotion,and place-that can be used to solve marketing problems.
C) the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
D) the marketing manager's uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.
E) the marketing manager's controllable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.

F) B) and C)
G) None of the above

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The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry.Define customer value.In what ways do you think the Apple iPhone provides value for its customers?

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Customer value is the unique combination...

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Which of the following statements best describes a service?


A) Services are physical objects.
B) Services are intangible items.
C) Services are thoughts about concepts,actions,or causes.
D) Services are the benefits organizations receive in exchange for selling products.
E) Services comprise the subset of tangible features of products.

F) A) and E)
G) A) and D)

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Why do some marketers feel that environmental forces are NOT entirely outside their influence?

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Traditionally,many marketing executives ...

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A student would like to buy cross-over SUV from a local dealer,but she thinks the payments will be too high.Marketing does not occur in this situation because


A) two or more parties have unsatisfied needs.
B) there is no desire on the part of either party to satisfy its needs.
C) one of the involved parties does not have the ability to satisfy its needs.
D) there is no way for each party to communicate with one another.
E) there has been no assessment of consumer wants and needs.

F) None of the above
G) B) and E)

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Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both __________ and __________ utility.


A) form and place
B) form and time
C) place and time
D) time and possession
E) form and possession

F) B) and D)
G) C) and E)

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Organizations such as American Airlines,U.S.Bank,and the Red Cross provide customers with products that are typically called a(n) __________.


A) utility
B) performance
C) service
D) value
E) idea

F) B) and D)
G) B) and C)

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Customer relationship management refers to


A) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
B) the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
C) the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
D) the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
E) the cluster of benefits that an organization promises customers to satisfy their needs.

F) None of the above
G) A) and B)

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The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals reflects the


A) concept of synergy.
B) marketing concept.
C) principle of customer relationship management.
D) societal marketing concept.
E) consumerism concept.

F) B) and E)
G) A) and C)

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What four factors are required for marketing to occur?

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For marketing to occur,four factors are ...

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A local college of business offers an outstanding graduate business school education program.Cali pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high paying,fulfilling position.Was this a marketing exchange?


A) No,because the university earned a profit from Cali's tuition.
B) No,because money was exchanged in the form of tuition and Cali's income will come from her employer,not the graduate school.
C) No,because the school did not provide Cali with a tangible product,only the potential of an education.
D) Yes,because the university promised Cali she would graduate on time,and she did.
E) Yes,because paying tuition was exchanged for knowledge that directly led to Cali's high paying,fulfilling new job.

F) C) and D)
G) None of the above

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A local candidate running for office would very much like to have your vote.She promises that she will "make the country better." Because all candidates for public office say this,you decide not to vote for her.Marketing will not occur in this situation because __________.


A) marketing doesn't apply to the voting process
B) the desire and ability to satisfy needs is missing
C) there is no direct way for the parties to communicate
D) something to exchange is missing
E) there is only one party involved in this situation

F) A) and B)
G) All of the above

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A __________ occurs when a person feels deprived of basic necessities such as food,clothing,and shelter.


A) desire
B) need
C) utility
D) want
E) craving

F) C) and D)
G) A) and C)

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Initially,Facebook targeted which consumer market segment?


A) grade school children ages 6 to 12 years old
B) high school students
C) college students
D) adults with professional occupations
E) senior adults 55 years and older

F) B) and E)
G) A) and D)

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The Hermitage,a famous Russian art museum,was suffering financial difficulties as the result of lost funding and a decrease in tourists.The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum.The Hermitage's director used a strategic alliance with IBM to create a website where people view some of the wonders of the Hermitage in an online virtual tour.The hope is that this sampling of paintings,sculptures,etc.will encourage visitors to make a trip to the Hermitage and spend enough money there to cover operational costs.The Hermitage is a(n) __________ that uses online virtual tours to market itself worldwide.


A) good
B) idea
C) service
D) assembly
E) charity

F) A) and B)
G) A) and C)

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Four factors are required for marketing to occur: (1) __________; (2) a desire and ability of parties to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.


A) a healthy competitive environment
B) an affordable and actionable advertising campaign
C) a sense of social responsibility
D) an ability to see hidden potential within an environmental force
E) two or more parties (individuals or organizations) with unsatisfied needs

F) A) and B)
G) A) and E)

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Add your own personal experience and creativity to what you have just learned about marketing.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

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A quality answer will include multiple t...

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In our free-enterprise society,which three specific groups benefit from effective marketing?

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The three specific groups that benefit f...

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The process of turning corn into ethanol shows how BioFuel Energy,a Minnesota ethanol producer,can create __________ utility.


A) time
B) place
C) possession
D) market
E) form

F) B) and C)
G) C) and D)

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Showing 101 - 120 of 235

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